 |
| Company | Major European Plant and Excavator Manufacturer |
| Our Client | H & A Motivation |
| Summary | CRM - Marketing Database Development with Management |
| Background & Requirements |
Company used third party re-sellers to sell their products. Set up a Motivation and Loyalty Scheme that could be built upon over a number of years.
Required handling of claims and administration of these claims to be handled externally.
|
|
|
 |
 | Claims processed either by arranging for merchandise despatch from client catalogue or by liaising with participating stores to sell goods using Amex with whom payment arrangement had been made. |
| Extracted key information and produce monthly management reports for Marketing Manager. |
| Points awarded for sales managed centrally and communicated electronically to DES. Accounts credited and managed. Where rewards claimed, full tracking system in place and summary audit communicated electronically to client. |
| Designed promotion and development of back end systems to create dynamic programme with efficient claims procedures to fully overhaul existing problematic programme. |
|
|
|
