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| Company | Whitbread - Premier Travel Inn |
| Summary | Data Processing from Electronic Data Output and Database Management / Analysis |
| Background & Requirements |
Client required analysis of overall bookings but their own reservation system did not store information in a format that facilitated easy analysis or manipulation.
Also needed analysis for Central Marketing function on general bookings and for main hotels. A separate analysis for the Area Sales Managers on bookings by major clients was also provided. |
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 | DES received data feed and reformated and enhanced using the PAF so it could be imported into a database. |
| Extracted key information and produced monthly management reports for Marketing Manager. |
| Produced reports on overall activity and major client purchasing. This then fed directly to the main hotels and the local Area Sales Managers, used for performance management of the National Sales Team by the Head of Sales. |
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