 | Relational database developed in Access. |
| Data from various sources combined and enhanced with PAF then deduplicated. Where more than one contact identified at a site, linked to one address record – 85,000 contacts at 50,000 sites with 40,000 vehicle delivery details. |
| Dealer assigned either by purchase history or by regional matching through active postcode lookup. |
| Targeted data files created through dynamic selection process. |
| Communications history maintained against each personal contact. |
| All responses to communications categorised, flagged, responded to appropriately (letter acknowledgement etc.) assigned Dealers notified of responses so could follow up. |
| Report suite written for client to assess on-going campaign analyses and database statistics. |
| Following delivery of a new truck, Customer Satisfaction questionnaires are mailed and non responders followed up by telephone. Responses are recorded and summarised for dealer follow up. |
| Regional events booked and monitored with Dealer notification of contact details of prospective and actual attendees. |
| Database used to coordinate sales lead generation and sales lead management as well as supporting regional events, product launches, open days etc |
