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| Company | Special Services - Major Hotel Chain |
| Summary | Data Processing from Hard Copy Data and Database Management / Analysis |
| Background & Requirements |
- New development in chain for specialised services (hot-desk service and meeting room hire) which need separate analysis from other activities.
- Data from reservations system impossible to access from computer system so need to use paper booking forms as source information.
- Need regional analysis of activities for Central Marketing functions and for local Hotels.
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 | Booking forms received daily, capture and enhanced using fuzzy logic and PAF enhancement to upgrade address details. |
| Information collated and analysed. |
| Monthly management reports produced on use of facilities, location etc. and geographic analyses produced to isolate special regional requirements for future marketing activities. |
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