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| Company | Major Car Rental Company |
| Our Client | H & A Motivation |
| Summary | Fax Broadcast, OCR Translation, Database Development and Management |
| Background & Requirements |
| Rental car business handled mainly by third party companies, such as travel agents. Knowledge gaps were hindering their ability to sell products so they required a communications and distance-learning solution to help this group of travel agents give best advice to clients and therefore to sell more, buoyed by increased confidence in the product due to the regular and informative communication with competition element built in. Audience size 2,500. |
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 | Monthly fax broadcast sent to all agents on a different educational subject each month – for example, petrol costs in the US, choice of vehicles for size of group or for petrol consumption, various legislation differences in countries etc. |
| Sent questionnaire fax to Branch Manager asking questions about their product knowledge of the areas covered in that month’s information. |
| Received questionnaires back and marked them |
| If no response received within a given period, reminder questionnaires faxed |
| Personalised answers to questions and marks/comments on their questionnaires faxed back highlighting areas of weakness and where further study can be found. |
| Summary information sent to client so that analysis of whole communication project could be monitored showing areas of weakness and performance. |
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