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| Company | Bank of Ireland |
| Summary | Fax Broadcasting |
| Background & Requirements |
The Bank of Ireland needed to let IFAs know urgently if there were any changes to lending rates or terms conditions of products.
Requirements
- To ensure rapid dissemination of information to all IFAs on the database when any lending rate or product changes announced.
- To ensure the most rapid and direct method of communication chosen.
- To ensure that preferred method of communication used.
- To feedback on any database changes.
- Rapid dissemination of information required.
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 | Same-day turnaround to 3,000 IFAs. |
| Batch processes set up to ascertain whether email or fax to be sent. |
| If record had email address, send email to IFAs. |
| FPS suppressions register compared with data files every time a broadcast was made to ensure faxes not sent to IFAs on the FPS suppression list. |
| If no valid email address, send fax. |
| Mechanisms developed to handle responses or undelivered communications whether fax or email and this information communicated directly to client. |
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