Data Cleaning and Data Enhancement are the bedrock of DES's foundations in the Company's Direct Marketing and Database Management background.
Fifteen years' experience in dealing successfully with whatever data was thrown our way has resulted in an extremely wide range of bespoke Data Manipulation and Data Enhancement routines.
Data quality is more important now than ever before, as we strive to analyse campaign responses in even greater detail and as the recipients of written communications have ever higher expectations of data quality and how they feel they should be addressed (regardless of what information they provide!)
Tighter and more focussed Direct Marketing means that targeting is improving, quantities mailed are reducing and getting rid of duplicate addresses is even more essential to ensure that response rates are a true indicator of effort expended and that the negative PR of embarrassing duplicates is avoided.
For further information on our range of Data Processing, Data Cleansing and Data Enhancement services, click on the links to the right of this page.
Download DMA Best Practice Guidelines DATA IN DIRECT MARKETING 2004
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We offer a whole range of data processing services. Click on a link below to find out more about how we can help your business.
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