Data Cleansing and Data Enhancement are the processes by which raw data is converted and upgraded so that it is more useful – this can be presentational (correcting spelling and punctuation) or altering the data so that it is more functional and analysable.
DES can accept data in any structure, format and media – it is converted into a standard format for enhancement. Multiple files are converted into the same structure to aid comparative processing.
The data is then analysed to identify weaknesses:
- Are there missing elements such as Post Town, Postcode, Business name?
- Are personal details omitted (Title, Forename, Surname, Job Title?)
- Do fields appear in the wrong place?
- Is there a personal salutation or do we have to create one?
- Are there illegal/incorrect international characters present in the data?
- Have several fields of address detail been joined together into one field?
This analysis, plus knowledge of the target market and aims/objectives of the campaign, determines which of the other Data Cleansing and Data Enhancement services is then required.
DES can further enhance your database by telemarketing – telephoning individual companies to get completely up to date contact information for your database.
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We offer a whole range of Data Processing services. Click on a link below to find out more about how we can help your business.
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