Duplication of names on a database causes two problems
- It wastes resources – particularly of postage in a Direct Mail campaign
- It reduces the effectiveness of the message as it irritates the recipient
- It distorts any analysis of the database
DES reduce Duplication using a phonetic code which can be used to accurately match address and personal details and by ignoring common words such as “The”, “Limited”, “Company” etc. and then deduplicate to:
- One occurrence only of each individual’s name
- One occurrence only of a company name (i.e. one individual per address)
- A maximum fixed number of contacts per address
- Linking named individuals to one company address in preparation for the creation of a new relational database
Our bespoke package offers greater flexibility and accuracy than any off-the-shelf package available.
Click here for Hints and tips on Deduplication
|
|
|
 |
We offer a whole range of Data Processing services. Click on a link below to find out more about how we can help your business.
|
|
