Keyword Usage and Search Engine Ranking
Keyword usage is a means of making your site easy to be found by the internet Search Engines - your site may be beautifully designed, practical and easy to understand, but if you cannot be found, much of your effort may be wasted.
The major Search Engines such as Google, Yahoo and MSN have programmes that look at the individual words on the web pages, particularly in page titles, the first paragraph etc. and then use these to rank the site when those same words are entered into the engines by users.
It is important that the copy is readable and not simply a continual repetition of the same words over and over again and DES can help you write the copy on your pages so that you can take best advantage of their methodology, thus rising in rankings when these Key Words are used in searches.
|
|
|
 |
Your website is the face of your business... how good are you looking today?
|
|
